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JESSICA PAINTER HIBBARD
Atlas Metal
Working the strategic process, it became clear that Atlas Metal had a clear differentiator, its people. A decades old company, passed through generations, had committed to a way of doing things that made their equipment stronger and more durable than the competition.
Service
Branding | Print | Trade show | Video | Digital
Highlighting real employees working their craft brought an emotional edge to an otherwise stale landscape. This, along with a revamped logo and brand colors, brought Atlas Metal to the forefront of the industry.
Making Metal Personal
A way of doing things that means they were done the right way, not the easy way.
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