JESSICA PAINTER HIBBARD
Maryland Tourism
Vacation you should be the best you. This campaign helped travelers see why Maryland can help them be all the best versions of themselves. Starting with our strategy capture process, we developed a plan to reach our key targets and speak to them about the things that matter.
Service
Broadcast | Digital | Print
Focusing on the main travel motivators in Maryland, the work centers around picturesqe seafood, water and outdoor experiences paired with humbly bold messaging.
Touchpoints
High-impact print advertising ran in Allrecipes, Better Homes & Gardens, EatingWell, Family Circle, Rachael Ray Every Day and Traditional Home, in addition to various digital placements, out of home, online video, pre-roll and broadcast.
In addition to our broadcast, we created immersive pre-roll videos shot from a first-person perspective to help our target envision themselves experiencing Maryland's best.
