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JESSICA PAINTER HIBBARD
Baltimore County Tourism
The challenge was clear. We needed to educate our traveler on all the county has to offer and differentiate ourselves from the misconception that our destination includes Baltimore City. The rolling hills, agrotourism, waterfront and charming main streets provide an escape waiting to be discovered. You just have to be curious.
Service
Branding | Print | Photography | Digital | Video
It started with our strategic process to reposition the county. This important work informed the creation of a new logo, tagline and brand identity.
It's all about the destination
The new website created a visual and intuitive experience that helped visitors become inspired and offered important tools for trip planning.
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