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JESSICA PAINTER HIBBARD
Butterball Turkey
As a classic and iconic American brand, Butterball is synonymous with turkey. How does a brand like that stay relevant on the minds and menus of the millennial Chef? Turkey Reimagined features recipe inspiration, interviews and insight from the expertchefs of the Culinary Institute of America as well as local restauranteurs throughout the country.
Service
Video | Social | Photography | Design | Web
Using the power of peer-to-peer influence, Butterball called upon chefs to act as brand ambassadors.
Turkey Inspired
Creating buzz with the millennial chef, the homepage touts trending flavors,
chef candor and a reenergized approach to turkey on the menu.
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