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JESSICA PAINTER HIBBARD
Kettle® Brand Potato Chips
Who doesn't love the satisfying crunch of a perfectly cooked kettle chip? For a brand that is loved by consumers, we found a way to communicate to fast casual operators that they needed to disrupt their menu with the addition of the kettle chip that will yield loud crunches and also loud cheers from their guests.
Service
Campaign Creative | Digital, Print | Activation


Custom illustrations and messaging, paired with the most delicious chip photography ever captured, helped drive
sales within the B2B space.





on·o·mat·o·poe·ia
Crunchy, punchy and bound to cause a traffic catastrophe as the perfect side kick on a menu.


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