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JESSICA PAINTER HIBBARD
Cambria Hotels & Suites
With a clear goal of appealing to the millennial business traveler, we set out to redefine the Cambria brand to tap into the mindset of our target. Our positioning spoke to the identity of our customer and visually allowed them to see themselves reflected in the creative and messaging.
Service
Branding | Photography | Print | Digital | Out-of-home | POS
Leaning into color blocking and vibrant lifestyle photography, we created a vision of work travel that felt lively and highlighted the millennial traveler as an important guest.
Speaking the language
Materials such as keycards, lobby posters, desk signage and in-room collateral rounded out the guest experience.
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