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JESSICA PAINTER HIBBARD
Gehl's Cheese Sauce
Gehl's cheese sauce is fun, it brings smiles and allows us all to get in touch with our inner snack monster. Branding included a new logo, tone of voice and illustration style. But the work went beyond that to create print, digital and activation ideas to get the product into target segments.
Service
Branding | Print | Digital | Activation
The brand leaned heavily into clever messaging supported by visuals that paid off the concept of each individual piece of creative.
Illustration
The artwork featured whimsical original illustrations that highlighted the variety of items that pair well with cheese sauce.
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